Which Is Better Tag Heuer Or Rado?

With the array of watches on the market, you want to make sure you choose one that will make a statement. The type of watch a person wears will tell you much about their style preference. Tag Heuer and Rado timepieces may be right up your alley if you like the finer things in life. All that remains is deciding Which is Better Tag Heuer Or Rado.

Both these Swiss watches have their unique offerings. Determining which one is better, Tag Heuer or Rado depends on the chosen model. The lower end of both these watches tend to be similar; however, Tag Heuer’s higher-end chronographs are in a league of their own.

Join me as we share insight into the remarkable history behind both brands and their unique offerings. And the cherry on top is a comparison between both to help guide your decision.

Tag Heuer Watches

Founded in 1860 by Edouard Heuer under Uhrenmanufaktur Heuer AG, the Tag Heuer brand name came into existence in 1985 when the Tag Group purchased a majority share in the company forming Tag Heuer. The name combines the founder’s surname and the group’s name.

The first wristwatch dates back to 1914. In the early 1950’s Heuer made his mark in the industry by producing watches for the American retailer Abercrombie & Fitch. From the 1950s to the 1970s, automobile racers were more prone to choosing Heuers watches. Heuer soon became a leader in the industry and can add to its accolades that in 1962 the Heuer stopwatch became the first Swiss watch in space.

The Tag Heuer watches have some celebrated pieces with their watch line, including Formula One, Aquaracer, Link, Carrera, Monaco, Connected, Autavia, and Heuer Heritage. In keeping with current technology, Tag Heuer also introduced their smartwatch in 2015, known as Tag Heuer Connected.

These watches also have won several accolades and awards. In 2007 Tag Heuer watches, out of a staggering 2 200 timepieces, won in the best lifestyle and leisure watch category. The watch brand has gone on to win many accolades since.

Rado Watches

Founded in 1917 by the Schulp brothers, the company Schulp & Co was born in the family home’s basement. In the 1950s, the introduction of the first water-resistant watch saw the success of the Rado brand plummet internationally, reaching more than 61 countries.

In 1962 they released one of their timepieces called the DiaStar 1, making it the first Rado scratch resistance watch. In the late mid 90, Rado introduced other materials in their watch-making process. Materials like cermet combine titanium-based ceramic and metal and plasma ceramics.

Since 2010 Rado has taken their innovations one step further by introducing watches just a mere 5mm thick under their brand, the “Ultra Thin” collection.

Tag Heuer Vs. Rado

While both of these watches have made their mark in the industry in more ways than one, it is essential to determine what you want in a watch. Is it aesthetics, precision, or reliability? The comparison below will help guide you in your decision.

Description	Tag Heuer	Rado
Making A Mark In The Industry	The Tag Heuer watches seem to have made a name for themselves in the industry and is well associated with formula one racing. There are very few people that cannot identify with the brand name.	Although Rado watches have made a mark in the industry, it is not as popular as Tag Heuer. The brand has yet to attain much status and seems to have gained more momentum in the Indian and Asian markets.
Aesthetics	The Tag Heuer range seems more suited to diving and formula one racing. Although there have been many innovations along the way, the Tag Heuer range seems to have retained its initial look and feel.	The Rado watch line seems more innovative and forward-thinking. In the area of aesthetics, this watch appears to top the charts as an ideal dress watch.
Reliability	If sales figures are the basis for reliability alone, then Tag Heuer watches will fare well in this category. With an average of 1 million watches sold annually, reliability and durability are the number one reason many watch owners will keep coming back for seconds or thirds.	Rado watches are ranked high in the area of durability and reliability. Customer comfort is of utmost importance to the manufacturers, hence the introduction of hypoallergenic materials so that the watch is gentle on the skin.
Cost	Purchasing a Tag Heuer watch is an investment, depending on its condition, and has excellent residual value. There is an assurance based on the popularity that Tag Heuer watches will hold their value amongst collectors. Tag Heuer is also known to use diamonds in their design, making them one of the high-end, sort-after brands.	Although Rado watches have maintained their sleek and modern designs, they somehow have not been able to gain high momentum in the market in the hopes of keeping their resale value. I have yet to have met a collector of Rado watches. Although there may be a select group of individuals that might prefer this brand based on its looks, which might be one of the reasons this timepiece will hold its value. The Swatch Group also owns Rado watches because they do not sell parts. Once the warranty goes, you have to look at purchasing from another supplier.
Innovation	Tag Heuer timing innovations have been entirely focused on the sports world and are the ideal timepiece in keeping with the evolution of sports.	In innovation, Rado watches seem to be in tune with the likes and dislikes of the wearer and focus their design on sheer luxury and comfort.

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Conclusion

Both luxury watches have captured the market in two different ways. If you look at precision in terms of mechanism and reliability, Tag Heuer watches seem to tick the boxes. If you opt for style and aesthetics, Rado watches will get your attention.

Rado watches are sure to be a conversation starter amongst many based on their elegance and timeless beauty. Ultimately you want to ensure that your purchase is not only a worthy investment to be passed down to future generations but has also made a footprint in the industry.