Just like the Rolling Stones, the watch that never breaks – the iconic G-Shock – will never not be cool. G-Shocks are iconic in status, design, and what you get when you buy one – a watch that will easily withstand the apocalypse. Are G-Shocks still cool? If you have to ask the question, you know very little about the coolest watch brand in the world.

If G-Shock were a movie franchise, it would be Marvel’s Avengers. The popular G-Shock brand has developed into a separate watch universe, offering the widest range of watch types, covering all styles and colors, and producing tough watches that love spending time outdoors. Cool is an understatement.

Heroes don’t always wear capes, but they do wear G-Shocks. These watches are extremely popular and worn by Special Forces, Firefighters, police officers, paramedics, mountaineers, off-shore workers, and anybody who loves the outdoors. Some people joke that if a tank had to hit you, the only way you would be identified is by your still functioning G-Shock.

How Cool Are G-Shocks

Casio’s G-Shock watches are the stuff of watch-making legend. The shock-resistant G-Shock watch resulted from a certain Mr. Ibe’s dream of ‘creating a watch that never breaks.’ The toughest watch of all time was officially recognized like this by the Guinness World Records when a 25-ton truck drove over the iconic  DW5600E-1 model. The watch continued working as if nothing had happened – how cool is that?

The G-Shock Range Is Massive

Casio and its G-Shock range are humungous, seemingly making a watch for every person in every color, covering most watch designs, and then adding some of the unmistakably easily identifiable G-Shock cool to all of their watches.

You will have the hardest times when you try to get a full grasp of how many G-Shock watches are in circulation and how many new models are being produced, and you might never find a complete collection at a retail store all at once. I firmly believe Casio themselves has given up on trying to put the whole collection together.

From the huge ravenous G-Shock collector community to the hardened military men who demand an indestructible timepiece to the average Joe on the street – one thing is very clear when it comes to G-Shocks – they cater to young to old, nerdy to bold, and poor to wealthy. No other watchmaker has close to the same variety of styles and colors as that of “Big Daddy Cool” G-Shock.

You are covered when looking for a watch that will survive anything mother nature can throw at it. Say you want a G-Shock to be a little more minimalist, working in more of a formal setting, then you can try these stylish options:

Respect is shown to all watch enthusiasts, including ardent horological connoisseurs, hot-drop fashionistas, and those who simply desire a durable timepiece for everyday use. Those looking for some instant street cred, making a hip-hop fashion statement, or simply trying to pay homage to the 80s, G-Shock has you covered.

The wide variety of G-Shocks caters to all:

  • Analog and Digital
  • Small – Big – Chunky – Behemoth
  • Cheap and Expensive
  • Plastic and Steel
  • Colorful and Monotone
  • … The List Goes On.

G-Shocks Are Indestructible

Because of their shockproof design, g-Shocks will function no matter what, even the most affordable models. It is a tough, dependable watch with a strong reputation for quality that constantly delivers excellent performance.

G-Shock watches are popular among soldiers, law enforcement officials, and outdoor enthusiasts for this same reason. A G-Shock Frogman won’t let you down for one second on land and sea.

G-Shocks Won’t Break Your Bank

Due to the massive range of G-Shocks available on most selling platforms, new and used G-Shocks sell like hot cakes.

The difference between buying a G-Shock and a similar watch for as little as $50; is that with a G-Shock, you get a durable quality watch that will last for years and still have some resell value when you are done with it due to its “cool” factor and reputation of longevity.

G-Shocks cater to all watch lovers; whether your budget is $8,000  or $40, you will get a watch worth every penny. Affordability makes G-Shock the watch to beat.

G-Shocks Are Advanced Watches

G-Shocks are unmatched in their ability to combine ruggedness and cutting-edge technology. Each watch is loaded with Casio innovations and technology to safeguard it against direct harm, including suspended timekeeping modules inside the watch structure and internal components coated with urethane for extra protection.

G-Shock Premium models come with these standard features:

  • Atomic Clock
  • Bluetooth
  • Thermometer
  • Altimeter
  • Compass
  • Solar-Powered Battery
  • Vibration Alarm
  • Hands-Free Backlight

G-Shock Power Trainer models come with these standard features:

  • Fully Digital
  • Alarms
  • Countdown Timers
  • Stopwatch
  • Lap Timers
  • Step Tracker
  • Bluetooth
  • Round Dials

G-Shock G-Lide Surf Series come with these standard features:

  • Stopwatch
  • Alarms
  • Steel Bezel
  • Tide Graph
  • Bluetooth
  • Countdown Timer
  • Illumination
  • More

G-Shock G-Steel Series come with these standard features:

  • Solar Tech
  • Battery Level Indicator
  • Alarm
  • Calendar
  • Carbon Bezel
  • Stainless Steel Case
  • Time-Setting Via Mobile Link
  • More

G-Shock Smartwatch Series come with these standard features:

  • Smart Connectivity via Google Wear OS
  • Touchscreen
  • Heart Rate Sensor
  • 200m Water Resistance
  • More

G-Shock Rangeman Series comes with these standard features:

  • Solar Charging
  • Waterproof
  • Compass
  • Barometer
  • Altimeter
  • Thermometer
  • World Time
  • Sunset/Sunrise Prediction
  • Auto-Backlight
  • Timers
  • Alarm
  • Digital Atomic Radio Signal Time Syncing

Each G-Shock encompasses the following elements without fail:

  • Electric Shock Resistance
  • Gravity Resistance
  • Water Resistance
  • Vibration Resistance
  • Shock Resistance
  • Low-Temperature Resistance
  • Toughness

G-Shock features some cool names when it comes to naming some specific models in their popular ‘Master of G’ Range:

  • Mudman (1985)
  • Frogman (1993)
  • Raysman (1996)
  • Wademan (1999)
  • Gaussman (1999)
  • Lungman (1999)
  • Antman (2000)
  • Rangeman (2013)
  • Gravitymaster (2016)
  • Gulfmaster (2016)

G-Shocks Crushes Any Competition

Without even trying, G-Shock crushes any competition regarding the “tough watch” segment. No other watch brand is as tough, durable, and functional as a G-Shock. These watches are designed for tough people, withstand tough conditions, and like it when the “going gets tough.”

Competition comes in the form of Timex, Luminox and the knock-offs from China called S-Shock. Regarding functionality, Timex makes a valiant effort with its basic functionality but lacks in producing advanced watches.

G-Shocks Sell Out In Minutes

A good indicator of something “cool” is how fast people buy new models when released. New G-Shock models typically sell out in minutes after release. The G-Shock GM-6900 Rainbow and the  G-Shock CasiOak Jellyfish Rainbow, released in 2021, sold out in a matter of minutes, only to be resold for almost double the price on social selling platforms.

Celebrities Love G-Shocks

Celebs (we can add influencers to the list) can massively affect how ‘cool’ a product is perceived. G-Shocks were born cool and sold an astonishing 19 million watches, with over 200 different models, by the end of 1998.

It’s cool to be seen in a G-Shock, and these celebrities wear their G-Shocks with pride and a little swagger:

  • Director Tony Scott – G-Shock Cockpit GW-3000B 
  • Director Ron Howard
  • Director Francis Ford Coppola
  • Eminem
  • Kanye West
  • Rihanna
  • Pharrell
  • Justin Bieber
  • Usher

Multi-award-winning musician, John Mayer, is a watch collector and massive timekeeper enthusiast with an impressive collection of luxury watches worth millions. He also loves his G-Shocks (Frogman and Mudmaster) so much that G-Shock asked him to design the limited-edition G-Shock 6900.

G-Shocks Are Made For Space Travel

It doesn’t matter if you believe space travel is fake or real. Should you ever need to put on a space suit and rocket off to a galaxy far, far away, you can equip yourself with the following G-Shock flight-qualified space models:


All the writing about G-Shocks has put me in the mood to buy some more. The price point of G-Shocks is also what makes the brand so appealing. I don’t have to budget thousands of dollars to get myself a ‘cool’ watch. I get an indestructible G-Shock that will last for many years, inside or outside, in the shape and color I want, for a couple of hundred bucks.


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